Final Blogging Task

Evaluation Question 4

What have you learnt from audience feedback?

After the cinema screening of watching all of the music video’s, we took time out to ask the audience for feedback of what they thought and any improvements they would've liked to see. We were at a major advantage as the people who we asked fitted our target audience; young teens/adults.

After recieving feedback from the audience i could see how we could of changed our product in relationt ot he feedback. The audience thought the mise-en scene and locations worked really well with our genre and artist. However many people thought that the performance from the artist could have been better. They thought that she wasn't moving around enough and looked slightly uncomfortable. Some of the comments were also to do with the camera work they thought that there was not enough movement in the camera. To prevent this i think we could have done more base tracks and possibly more 360 shots. 

Another thing which the we got in our feedback was with the storyline they were expecting more towards the end of the video. They did not see a solution at the end, this is understandable because we initially planned to finish it with both the artist and actor facing each other. However we did not have enough time to do this in editing and finished the video by rewinding it. 

Overall from the audience feedback i would say that our planning really payed of because the they thought our mise en scene, location, costume and narrative were the strongest thing in our video. The setting and location was really planned because we wanted an urban feel to our video to go with the genre of dubstep. Even though i am really happy with our product after hearing the audience feedback was vital and i could have changed these things. We could have used more dubstep elements like more stronger edits and also a bit of filter to make it obvious that it is in dubstep genre. If we had done this it would of went more with our ancillary work. I am still very happy with our final product but at least now i can see where the improvements were needed.

FINAL BLOG!!

Final Process Review blog

Final Blogging Task!

It's all over! 

After months of blogging, research, planning, production and so on; I've finally completed everything. Although this was a fun experience it has also been a very stressful and challenging one. Seeing our music video on the big screen and hearing the audience reaction was probably the best part of the course for me. Overall I feel as though I have learnt a whole load of new things, it has been a good couple of months filled with hard work!  

J

Final Progress Review Blog

Evaluation question 4

Evaluation question 3

Evaluation question 2

Evaluation question 1

Evaluation Q:4

What have you learnt from your audience feedback?

After the cinema screening of watching all of the music video’s, we took time out to ask the audience for feedback of what they thought and any improvements they would've liked to see. We were at a major advantage as the people who we asked fitted our target audience; young teens/adults.

Overall the audience thought that the Mise en scene, narrative and location was the best part of the music video. Mise en scene is definitely something that my group and I planned thoroughly so I’m glad that the costume aspect and branding of our artist stood out for the viewers. The story line is also something that we tried put a lot of thought into; we wanted the narrative of the ‘Perfect Stanger’ to be easily understandable. We wanted our use of location to be ones you would generally see in a Dubstep music video, this is obvious through the graffiti and urban scenery.

However, some improvements that could have been made is that we should have used more base tracks. “The camera stayed in one place/location for too long” is one of the comments we received. This is something we were aware of but ran out of time once it came to filming. Also, although we wanted our music video to be heavily based on the narrative, having more base-tracks would have helped us during editing as we had to take multiple parts from the same shot to fit the full time of the song; the video would have flown a lot easier.

Another comment we received from our audience is “Emily should have moved around more.” In some of the scenes from the music video you can tell the artist looked a little uncomfortable, this is due to her being camera shy. However towards the end she became used to the idea, looked more comfortable, and you can see a difference in her performance which I’m very happy about and applaud her for this.

Although I am pleased with the work I have put into my products, this does make me look at it in a different light. Putting myself in the shoes of the audience and critically analysing the music video and ancillary work there are a lot of things I would have done differently. Also, if possible I would have liked to put the music video on a social networking site or YouTube to gain response from a wider audience, however because of copyright issues this could not have been done.

Evaluation Q:3

Evaluation Q:2

Evaluation Q:1

Final Advert

Final Digipak

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Evaluation Question 4.

What have you learnt from audience (young adults) feedback?

Rough Cut 

The feedback we got during the production side of our music video was really positive. When we had finished our rough cut we showed a few teachers and friends to see what they thought. Putting all the comments together it seems that the whole way through, the thing that the audience like the most is the mise en scene/ location and the costume. It was also reassuring to see that the audience understood our narrative, of ending how we started, right from the first time they watched it, this is one thing we were worried might not be clear but from the comments we received "i liked the way you linked the beginning to the end, the message is really clear" it seems we were successful. The other thing that the audience liked was the camera work, our 360 shot was a definite winner as everyone remembered and commented on it. We didnt get much criticism here and so it was a bit hard to tell what needed improving/changing.


Cinema

The reaction we could when our video was screened in the cinema was positive. The feedback from the audience after the cinema visit was even better. It was interesting to hear what people had to say and there were obviously a lot more people watching than ever before. The strengths in our video were the same as i mentioned before, mise en scene and costume, because "young girls can relate to the fashion sense" however the audience also commented on the editing saying that our transitions and rewind effects were really good which was the main concept of our video so we were happy with that feedback. We also got comments on the narrative, it appears that the audience felt our video had more meaning behind it because it told a story as well as promoting the artist. Another thing that was commented on was the performance, where some of the audience thought it was good and engaging, others picked up on the sometimes apparent awkwardness. Something that was really helpful from the feedback we got was that our audience didn't just comment on what was in front of them but helped us look at our video in a more technological way commenting on things such as "the male gaze" and stereotyping of women, questions that we probably wouldn't have focused on as much.  There was a comment saying we could have had more edits, which i agree with, i think we played it safe and used a lot of repetition of what we had but perhaps experimenting with new edits could have been quite successful and definitely being more confident in my performance where i was really "smiley" but "could have moved around more", that is something i would act on if i had the chance to re-do my work as i have learnt that it is definitely picked up on as performance is such a big and obvious part of the video.