Tuesday, 22 January 2013

Ancillary Production - Making Advert

After finishing the digipak cover i started on advert. I started with the same image as planned on my mock up which is the same as the album cover. I wanted to use the same image to ensure that people could recognise the artist and become more familiar with the album, i also liked the image because it was a close up of her face. However the image was portrait and the layout did not look like a professional advert for an artists album but more for a single. I then experimented with other images we had taken as a group and found one that i thought would work really well in a landscape advert. I then put the same filter on Rollip on the image and imported it into photoshop.

Now i had found an image i was happy to use i began to make my advert. It was a very quick process because i knew exactly what text i was wanted and where to position it. I copy and pasted the text from my album cover and placed it in the top left hand corner with the album name and 'out now!' I then placed the album cover in the bottom left hand corner, this was essential so potential customers would recognise the cover if they saw it online or in a shop. 

Next to the album cover i placed logos for facebook, blackberry and twitter with the addresses next to them to promote the artist virally. The last thing i added was a quote from 'TimeOut' magazine with their rating. I am happy with the advert and will look for things i can possibly improve.


No comments:

Post a Comment