What have you learnt from audience (young adults) feedback?
Rough Cut
The feedback we got during the production side of our music video was really positive. When we had finished our rough cut we showed a few teachers and friends to see what they thought. Putting all the comments together it seems that the whole way through, the thing that the audience like the most is the mise en scene/ location and the costume. It was also reassuring to see that the audience understood our narrative, of ending how we started, right from the first time they watched it, this is one thing we were worried might not be clear but from the comments we received "i liked the way you linked the beginning to the end, the message is really clear" it seems we were successful. The other thing that the audience liked was the camera work, our 360 shot was a definite winner as everyone remembered and commented on it. We didnt get much criticism here and so it was a bit hard to tell what needed improving/changing.
Cinema
Rough Cut
The feedback we got during the production side of our music video was really positive. When we had finished our rough cut we showed a few teachers and friends to see what they thought. Putting all the comments together it seems that the whole way through, the thing that the audience like the most is the mise en scene/ location and the costume. It was also reassuring to see that the audience understood our narrative, of ending how we started, right from the first time they watched it, this is one thing we were worried might not be clear but from the comments we received "i liked the way you linked the beginning to the end, the message is really clear" it seems we were successful. The other thing that the audience liked was the camera work, our 360 shot was a definite winner as everyone remembered and commented on it. We didnt get much criticism here and so it was a bit hard to tell what needed improving/changing.
Cinema
The reaction we could when our video was screened in the cinema was positive. The feedback from the audience after the cinema visit was even better. It was interesting to hear what people had to say and there were obviously a lot more people watching than ever before. The strengths in our video were the same as i mentioned before, mise en scene and costume, because "young girls can relate to the fashion sense" however the audience also commented on the editing saying that our transitions and rewind effects were really good which was the main concept of our video so we were happy with that feedback. We also got comments on the narrative, it appears that the audience felt our video had more meaning behind it because it told a story as well as promoting the artist. Another thing that was commented on was the performance, where some of the audience thought it was good and engaging, others picked up on the sometimes apparent awkwardness. Something that was really helpful from the feedback we got was that our audience didn't just comment on what was in front of them but helped us look at our video in a more technological way commenting on things such as "the male gaze" and stereotyping of women, questions that we probably wouldn't have focused on as much. There was a comment saying we could have had more edits, which i agree with, i think we played it safe and used a lot of repetition of what we had but perhaps experimenting with new edits could have been quite successful and definitely being more confident in my performance where i was really "smiley" but "could have moved around more", that is something i would act on if i had the chance to re-do my work as i have learnt that it is definitely picked up on as performance is such a big and obvious part of the video.
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