Evaluation Q:4

What have you learnt from your audience feedback?

After the cinema screening of watching all of the music video’s, we took time out to ask the audience for feedback of what they thought and any improvements they would've liked to see. We were at a major advantage as the people who we asked fitted our target audience; young teens/adults.

Overall the audience thought that the Mise en scene, narrative and location was the best part of the music video. Mise en scene is definitely something that my group and I planned thoroughly so I’m glad that the costume aspect and branding of our artist stood out for the viewers. The story line is also something that we tried put a lot of thought into; we wanted the narrative of the ‘Perfect Stanger’ to be easily understandable. We wanted our use of location to be ones you would generally see in a Dubstep music video, this is obvious through the graffiti and urban scenery.

However, some improvements that could have been made is that we should have used more base tracks. “The camera stayed in one place/location for too long” is one of the comments we received. This is something we were aware of but ran out of time once it came to filming. Also, although we wanted our music video to be heavily based on the narrative, having more base-tracks would have helped us during editing as we had to take multiple parts from the same shot to fit the full time of the song; the video would have flown a lot easier.

Another comment we received from our audience is “Emily should have moved around more.” In some of the scenes from the music video you can tell the artist looked a little uncomfortable, this is due to her being camera shy. However towards the end she became used to the idea, looked more comfortable, and you can see a difference in her performance which I’m very happy about and applaud her for this.

Although I am pleased with the work I have put into my products, this does make me look at it in a different light. Putting myself in the shoes of the audience and critically analysing the music video and ancillary work there are a lot of things I would have done differently. Also, if possible I would have liked to put the music video on a social networking site or YouTube to gain response from a wider audience, however because of copyright issues this could not have been done.