Jay Z - 99 problems:
I chose these two video’s for different reasons, but still consider them to be the best example of the music video form. The first music video I chose was Jay z’s ‘99 problem’s’. Reason being, because the black and white filter that is used suggesting the struggle that jay z goes through on a daily basis hence the title name ’99 problems’ and the fact that it is also filmed in his home time in this society considered as the ‘hood’. I like the fact that they use a lot of jump cuts throughout the music video and that every scene introduces us to something different and that the barely repeat any shots. Similarly towards the end when he’s actually performing the song to a crowd showing off his talents and to he ends up getting shot and I liked how the gun shots were in time to the beat of the song.
I chose these two video’s for different reasons, but still consider them to be the best example of the music video form. The first music video I chose was Jay z’s ‘99 problem’s’. Reason being, because the black and white filter that is used suggesting the struggle that jay z goes through on a daily basis hence the title name ’99 problems’ and the fact that it is also filmed in his home time in this society considered as the ‘hood’. I like the fact that they use a lot of jump cuts throughout the music video and that every scene introduces us to something different and that the barely repeat any shots. Similarly towards the end when he’s actually performing the song to a crowd showing off his talents and to he ends up getting shot and I liked how the gun shots were in time to the beat of the song.
Kid Cudi Ft Kanye West & Common - Make Her Say:
The second video I chose I was Kid Cudi’s ‘Make Her Say’ Featuring Kanye West and Common. I chose this music video because of the way it was edited into the horizontal split screen showing Kid Cudi and the other artist in different positions and the way it changes into different scenes/scenarios in time with the beat; instead of showing several jump cuts after each other. I also really liked the use of balloons at the beginning and at the end of the video even though it has nothing to do with the actual lyrical content of the song.
The second video I chose I was Kid Cudi’s ‘Make Her Say’ Featuring Kanye West and Common. I chose this music video because of the way it was edited into the horizontal split screen showing Kid Cudi and the other artist in different positions and the way it changes into different scenes/scenarios in time with the beat; instead of showing several jump cuts after each other. I also really liked the use of balloons at the beginning and at the end of the video even though it has nothing to do with the actual lyrical content of the song.
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