carol vernallis

Carol vernallis had ideas on editing and camera on music videos, she observed that the edits in music video came more frequently than in a film. She realised that majority of music videos stand out as a disjuncture and that the editing seems to have a rhythmic base that connected to the song.

Her main observation was;

·         The rules of ‘continuity’ editing are broken in order to draw attention to what is on the screen

·         Edits may be really obvious to draw in order to draw attention for themselves. For example wipes and special effects added

·         Jumps cuts are often used

·         A master shot (base track) is frequently used to give the video a structure

·         The camera may move in time with the music

example of music videos
 special effects-

rick ross- aston martin music


kendrick lemar-swimming pools

jump cuts- nicki minaj- pound the alarm

base shot frequently used- usher- lemme see