Carol Vernalis came to the conclusion that music videos involve a lot more editing than in films even though a music video is a lot shorter. These edits appear to stand out more, so they are easily identifiable and usually are in time with the rhythmic basis of the song.
Edits such as continuity, jump cuts, and added special effects are especially used to engage the audience and more importantly draw attention to the artist and what’s going on in the video. Base tracks are also used to give the video structure, so this is when you see a particular seen over and over again.
A video that illustrates a major use of jump cuts especially would be:
An example of a video that uses special effects:
Or:
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