Vernallis' Ideas on Editing and Camera Work in Music Videos
- Edits in music videos come much more frequently than in film.
- Jump cuts are often used.
- Camera often moves in time with the music.
- Usual rules of "continuity editing" (usually found in classic broadcast fiction), are broken in order to draw attention to what is on screen.
- A master shot (basetrack) is frequently used to give the video a structure.
- Edits may be really obvious to draw attention to themselves, such as wipes and special effects.
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