Friday, 7 December 2012

Analysing 3 Existing Digipaks.


The first artist who's album i've looked into is Katy B, the artist who we've gotten a lot of inspiration for our work from. I like the simplicity of her album design, the two coloured gradient filter is really effective and doesn't take the attention away from her and the boldness and sleekness of her writing compliments the image really well. It is quite common for artists to have close up shots on their album however i do think that in this sense a mid shot is still effective, in our case we would still have to use close up shots though as our artist is upcoming and we want to promote her as best as we can. When going to HMV, i saw that Katy B doesnt have a full digipak (no lyrics, album art etc), its just a CD. 



  I looked at Rita Ora's album "ORA" because she is a very popular young female artist which is what we'd hope for for our own artist. I like the way that although the image is in black and white, its very bold, the quirky pose also gains the audiences attention. The red writing goes really well with the black and white, it is both bold and legible. I think it is important to take inspiration of the kinds of images that young female artists have on their albums and digipaks just to make sure we get it right when we come to take our own. 


I looked at Chase and Status because they are popular artists within our genre of dubstep. As with many dubstep albums, the design is quite graphic, and similarly to Rita Ora's album, the use of bright colour against a black and white photo is an element that really works. Generally, we probably would aim to go for something like this as it would be following the conventions however as i mentioned before, our artist is upcoming and so using pictures of her is essential. 

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