Ancillary Research-What is a digipak

A digipak is a type of CD case meant to replace the standard jewel case. Digipak uses less plastics so it is more environmental. One advantage of digipak over jewel case is it doesn't break as easily as jewel case.
A Digipak is usually made up of Grate-fold paperboard with one or more plastic trays capable holding a CD attached to the inside. 


Example of a digipak NET 

History of the Digipak

IMPAC Group, Inc. originally owned the Digipak trademark. That company was acquired by MeadWestvaco (MWV) in 2000 and folded into its AGI Media division. Following this acquisition, the Digipak name and designs were licensed to manufacturers around the world. 

Since Digipaks were among the first alternatives to jewel case to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies.


How does a digipak benefit the Artist?

• may have some aspect of what the artist represents and what genre the represent
• may show a theme and message about the artist image 
• shows a creative approach by linking designs to lyrics, visuals in music video and brand image

What should fans expect in a Digipak?

each digipak is unique and may include different bonuses for fans, but the usual elements may be;

• images of artist
• posters
• gig tickets
• competitions
• free band merchandise
• exclusive songs