- More promotion
- For a wider audience, especially for 'super fans'
- provides a visual benefit
- certain genre's have a tradition of making CDs
- gives a value for money
How important are ancillary productions to the artist and the industry?
- Due to sales dropping it would prove to be more important because more effort has to be put in promoting the artist. Therefore, there is a profit made because it costs more. It also forms a deeper connection between the artist and their fans.
How significant is the music video in todays market?
- Although sales for CDs have been dropping, music video's are still very significant. With the internet and things like youtube being accessible to people in nearly every country is provides for them as a wider audience. It also proves to be more memorable, giving the audience a visual for the song creating an experience to them and maybe even making them feel closer to the artist. With a music video, the song is more likely to get a lot of views giving the artist more recognition. Also the main purpose of a music video is to entertain and make the public more aware of the artist, whether that be a new comer or someone who has been around for a long time.
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