A digipack is a style of packaging usually used for CDs or
special editions. These come in the style of a book that are very informative
about the artists and in particular about the album with a copy of the CD
attached inside.
What makes a digipack so unique is that they have some
aspects you wouldn’t normally see within a normal album. A digipack emphasises
the artists brand image and is targeting for “superfans” providing them with a
more visual benefit and giving them better value for their money. Some would even
say buying a digipack establishes your loyalty to that artists. For the artist
themselves, a digipack helps bring more awareness to them and their specific
genre of music.
Some conventions of a digipack:
- · Artist/band name
- · Song list
- · Production information ie: year, web address, distributor etc
- · Promotional sticker (for the fans)
- · Lyrics of songs (not always)
No comments:
Post a Comment