Why are CD covers still used despite CD sales dropping?
With new technology CD covers are not as popular as they were, there has been a decrease in CD sales since new technology has flooded the music industry. Most people in todays society download their music either illegally or legally. Despite this CD covers are still used because they give the fan a bit more than just the music. It reaches out to the wider audience and devoted fans giving them a sense of value for money, they get extra things like the lyrics and photos of the artist. It is also good promotion and is tradition in some music genres.
How important are ancillary products to the artist and the industry?
They are very important to promote the artist because CD sales are dropping and they cost more so they make more money for the industry. They help new artists get their face out there and creates a deaper connection between the artist and fan.
How significant is the music video in todays market?
Music videos are vital to promote a major artists new single. Even though there is no profit from a music video it is still essential in todays market. People used to view music videos on TV but now the place where people will see music videos is through sites like YouTube they help artists get known internationally. It helps the artist become more memorable and really helps to get their face out there. Not only is it a promotion but is a way of entertaining and engaging with the audience.
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