Ancillary Research- Analysis of album adverts

Example- 'the evolution of man'

This is the poster/ advert that was used to promote Example's new album 'the evolution of man'. The poster does feature an image of the digipak on the left hand side, has a release date and where the album would be available to fans for purchase. However there are a number of weaknesses about this poster;firstly instead of having the name of the artist and album in larger font, the is the title of his hit single 'someone to die for'.  The poster it self does not include and website information or record label information. Overall i thought advertisement  could have been better in terms of information they had put on the poster and also more visual links. Example relates to the genre of my artist because he produces the same genre of music and has similar target audience.

Rihanna-'loud'

 So far i have seen 3 advertisements for Rihanna's album 'loud', i think this may be because the artist is well known so more money is used from the industry to advertise her album  Another reason for this may be because Rihanna may be trying to maintain a certain brand image because her fans expect something extra from her so the industry advertised a number of different posters for one album.  The first advert is a video advert that was both available on TV  for example MTV and also online such as YouTube. The video advert included visual links to both the album cover and clips used for her music videos, i also realized they kept her brand image throughout all the clips so its easier for fans to recognize and connect to advert immediately. The artist name and album in mentioned in the video and and image of the digipak at the end. There is a clear visual link and repetition through the use of the color red that is used in her music videos, the album cover and the advert.

The two posters where displayed on walls, such as underground etc. similar to the video there is clear visual links and repetition of colors used on both posters. however Instead of featuring on image of the digipak, on the first on the image used for the cover on the digipak is enlarged, whereas on the second poster the image used was taken from one of the locations that she used in her music videos.  The font used on both posters are the same, especially the name of the artist and album we can see the separation between the letters that was used on the album making it easier for fans to recognize. The posters  does include a release date and hit singles but does not include record label and website and information. Rihanna may not relate to the genre of my artist directly but i feel she may have the same target audience of teens and young adults. Further more my artist id=s from the UK garage genre and UK garage can include R&B which is the genre of Rihanna.


Chase & status- 'no more idols'

This is the Chase and status Tour advert that was available for fans. There is a visual image of the album at the bottom left of the poster, however they used the same image of the dog that was used for the album cover and enlarged it to cover the whole page. The is also i repetition of the use of fonts and and color that was used on the album. The is a list of tour dates making it clear for fans when the tour starts, where they will be performing and a contact number for tickets. there is information on when the tickets will be available for fans, and in small font on when the album was released this was done because the release date for the album has already gone. Also in small detail at the bottom includes website information and record label logo. I chose to look at chase and status album tour advert because the are fro the same genre as my artist.