"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly"
Mulvey's Main Ideas on Representation
Example Video: Dizzee Rascal - Holiday
- She thinks there is a very high sexual inequality in music videos e.g. women in bikinis/revealing clothes/heavy makeup and that women are portrayed in such a way intentionally.
- These representations of women occur mainly in R&B, Grime and Rap music videos.
I agree that Mulvey's theory is still relevant today as music videos that are being released now still incorporate these representations.
A female artist who i think challenges Laura Mulvey's theory is Adele as i can't think of any of her music videos in which she is revealing her body to catch attention however a lot of makeup is still used to give the impression that she is flawless. Another reason that she challenges the theory is because she sings music from a different genre to R&B, Grime and Rap.
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