Research: Main Functions of a Music Video

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What are the main functions of a music video?

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The main reason of a music video is to sell and promote the artist, a music video will help to add to an artists image etc.

A music video also helps the listener understand the song and lyrics more through using a narrative in the video. Certain lyrics of the song they wouldn’t have understood before will make much more sense. It also makes the song/video more memorable and more talked about between friends which will help song sell and bring the artist more fans.

A music video is not the artist singing into a camera they use diegetic sound and then lip sync in editing. When editing a music video they usually edit to the beat of the track, which can create a very powerful music video.

Common conventions used in music video:

·      Lip synching

·      Intersexuality

·      Fast paced editing

·      Special Effects

·      Costume

·      Storyline

·      Performance Concept

·      Close ups

·      Lyrics